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Continuing Ed: Marketing Green Built and High Performance Homes – CEC.03113
Thu September 17 @ 3:00 PM – 5:00 PM
Building a better home is only part of the equation. Home buyers need to understand why it’s better and what those features mean for them. This course helps builders, real estate professionals, and other industry partners translate green and high-performance features into benefits that resonate with homebuyers, including comfort, lower energy costs, durability, healthier indoor environments, and long-term value. Participants will learn what consumers are looking for, how to market high-performance features effectively, and how to use MLS listings, credible data, and collaboration with appraisers and other industry partners to ensure the value of better-performing homes is recognized and communicated.
A Zoom link and additional instructions will be emailed to all registrants.
Instructor bio:
Mary Love is the broker-in-charge for her real estate company, Love The Green, as well as her property management company, Town Mountain Properties. She is also president of Mary Love Consulting Firm. Mary has been living and teaching the green life for so long that she is affectionately called the “Grandmother of Green.”
Mary is an education enthusiast. She has a master’s degree in administration and supervision and a master’s degree in environmental science. She has been certified in the following areas: Home Energy Star Rater, Building Professional Institute Rater, System Visions Rater, NC Green Homes Rater, National Association of Realtors GREEN, ECO Agent and Build Green Real Estate Agent.
Mary has worked as a real estate and green consultant with organizations such as Land of Sky Realtors Association, Asheville Home Builders Associations, Green Built Alliance, Asheville Habitat For Humanity, Mountain Housing Opportunities, Hendersonville Housing Authority, Asheville City and Asheville Buncombe Community Christian Ministry. She has helped create certification programs and workshops, as well as the sustainable building project Prospect Terrace and the weatherization of the Veteran Restoration Quarters.
In 2016, Mary received the National Association Realtors Evergreen Award. She is a sought-out expert for her knowledge in both the green building and real estate industry. She has been featured in the National Association of Home Builders Women’s magazine, National Association of Realtors GREEN newsletters and Asheville City Work Place Challenge.
Method: Synchronous Distance Learning (SDL) / Group Zoom
Course Hours: 2.00
CE Provider: Green Built Alliance